Exove and Gredi Oy merge to form digital solutions powerhouse

Exove Oy, which joined the PunaMusta Media Group in June, will merge with Gredi Oy on December 31st 2023. The new Exove, thus will become the growth brand for PunaMusta Media’s digital business. Gredi will retain as a brand name for several products such as Content HUB solution, content management, as well as its publishing automation. The merged company will employ a total of 112 developers, project managers, and designers.

The new Exove will stand out in the market as a pioneer in expert services, products, and maintenance, especially in the areas of green web services, accessibility, and the utilization of artificial intelligence. This digital service offering will also be complemented by the product information management solutions from RockOn Oy.

The collaboration between Exove and Gredi has deepened rapidly in recent months. Our shared values and work culture unite us. Especially from the perspective of digital growth for our customers, the offerings of both companies create an excellent combination. Gredi’s well-known brand and content management solutions, along with their extensive experience in e-commerce, and Exove’s deep expertise in web services, enable the development of versatile web solutions, says Lars Oehlandt, Head of Digital Business at PunaMusta Media.

In addition to the benefits for customers, the merger is expected to strengthen Exove’s position as a leader in guiding the future of the work. Both Gredi and Exove employees will benefit from this change, especially through new career opportunities and a more diverse daily life.

Remote work is here to stay, but we also want to offer a more enjoyable experience for those working in the offices. We have already merged our offices in the Helsinki metropolitan area, increasing social interaction among our experts, Oehlandt specifies.

Becoming the leading digital solutions supplier

In early July, PunaMusta Media Oyj revised its segment reporting to support future growth plans by separating visibility business and digital business into distinct segments. From the customer’s perspective, the services create a comprehensive solution that simplifies business planning and everyday operations.

The company’s vision is to provide its customers with distinctive, comprehensive solutions for their marketing needs and growth. The printing business offers the most diverse and responsible printing services in Finland, along with planning and marketing logistics services. In the visibility business, we help brands grow by creating innovative solutions for standing out – regardless of the form of visibility or media presence – from events to office spaces. In the digital business, we build a competitive edge for our customers by acting as their responsible partner in digital growth, says Arttu Sallinen, CEO of PunaMusta Media Oyj.

The company’s future plans include investing in artificial intelligence-driven design and ordering channels, to ensure a seamless and automated transition from strategic marketing planning to the execution of printing, visibility, and digital services for customer companies.

We are building solutions that combine strong content, technological expertise, and data utilization to accelerate our customers’ success and make their operations easier”, Sallinen concludes.

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