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Plan – Promoting the rights of children with easier online donations

Plan Finland is an international development organisation promoting children’s rights. Plan has been operating in Finland since 1998. Plan International was founded in 1937. It is one of the largest and oldest children’s rights organizations in the world with the mission to achieve lasting improvements in the quality of life of deprived children in developing countries, through a process that unites people across cultural borders and adds value to their lives.

Plan focuses on several different areas of health and rights, such as education, disaster relief, and water and sanitation. In addition to the direct work in the developing world, the goal of Plan Finland is to fundraise and to raise awareness of issues related to children’s rights among decision makers, the media, and the public.

Client objective

Plan Finland’s objective for the site renewal was to make it contemporary, structured, easy to use, and most of all to make it easy for visitors to donate. A large portion of the donations to Plan come through the web so user flow from the Plan website to their CRM needed to be seamless.

A large portion of Plan.fi’s visitors use mobile and tablet devices, which meant a well thought-out responsive website was a must. To accommodate flexible content input Exove designed a system within Drupal that would let Plan’s staff create bespoke layouts and designs of their individual pages and articles. The intuitive workflow for building pages would make it easier to keep the site contemporary and display relevant information.

The redesign also included extensive work on search engine optimization, analytics as well as custom search engine tools provided by Google.

Solution

The new Plan.fi website was developed in co-operation with Hasan & Partners. H&P was responsible for the design and front-end development while the integration of the front-end templates into Drupal and all back-end functionality was done by Exove.

Drupal 7 was selected as the platform of choice since it provides many of the required features either out of the box or as contributed modules. Exove also integrated the website with Plan’s CRM system to provide a unified and smooth user experience when making donations.

The technology stack that was selected for the new site is nginx to serve the site, MySQL as the database, Google’s Custom Search Engine platform for the site search, and Varnish for site caching.

Plan.fi website was implemented as a responsive service that would work on all desktop and mobile operating systems.

Development was done using agile development methodology, in co-operation with the customer. This allowed for the features to be prioritized and built efficiently and on schedule to match the customer’s requirements and wishes.

Results

The new Plan.fi gives Plan Finland’s online presence a modern, fresh look. The extended content input features and flexible layouts ensure that the site can serve the needs of Plan Finland for a long time. The website design and layout options enable the client to maintain a lively website through their excellent, visually appealing content.