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Seminar: Customer Experience and Personalisation

Exove
Exove & Acquia organise a breakfast seminar about Customer Experience and Personalisation on December 13th at 8:30 – 10.30 AM.

In the seminar we will dig into understanding what you need to know about your customers to improve customer experience with personalisation. We’ll also learn when personalisation works and when it doesn’t. Join our seminar to get some concrete insights about personalisation and enhancing your customer experience.

The delicious breakfast is served by Pihka restaurant.

Pihka’s core idea is Restaurant Juuri’s internationally acclaimed insight: food made from Finnish ingredients can taste sublime.

Topics

Take your customers on 1:1 journey – Simon Chapman – Senior Solutions Architect at Acquia in the UK

Understanding who your customers are and what their needs are is a complex question. Explore how personalisation solutions can give you a richer understanding of the who, what, when and why of your customers which can help you to influence behaviour, increasing customer value, increasing customer loyalty and increasing conversions.

It’s nothing personal, but… – Taina Arjanmaa – Service Design Lead at Exove Design

Personalisation is often mistaken to be segmentation or related to customer journey optimising. When you see banner saying “we use cookies to personalise your experience”, you know they are lying. So when to personalise and to what end? How have things gone wrong when optimisation has been mixed with personalisation? And how could you actually provide personalised service, or should you even try?

Schedule

08:30 Breakfast by Pihka

08:55 Welcome – Janne Kalliola, Exove

09:00 Take your customers on 1:1 journey – Simon Chapman – Senior Solutions Architect at Acquia in the UK

09:30 It’s nothing personal, but… – Taina Arjanmaa – Service Design Lead at Exove Design

10:00 Discussion

 

Registration

Registration is open. Secure your seat in the event by registering:

exove_acquia

  • Speakers

  • Simon Chapman
    simon_chapman Leader in CRM, personalisation, multi-channel marketing and customer experience. Previously delivered successful customer engagement strategies using personalisation, recommendations, and engagement strategies built around commerce for customers such as BMW, Rapha, Sennheiser, The Entertainer and House of Fraser.
  • Taina Arjanmaa
    taina_arjanmaa Service designer with an end-user-centric focus. Background in both big and small companies including design agencies and ICT giants of the field. She is an advocate of agile methods and bold try-outs and eager in seeking the root causes behind the problems that motivate services.
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