Exove Extends is a series of events for knowledge sharing and meeting cool people.
This time our speaker comes all the way from the UK: Simon Chapman – Senior Solutions Architect at Acquia.
Join us in learning about Developing Truly Personalised Experiences.
This event is targeted mostly for developers, however everyone who’s interested in the topic and meeting people is welcome to join!
DEVELOPING TRULY PERSONALISED EXPERIENCES, Simon Chapman, Acquia
Acquia powers some of the world’s biggest and most well-known websites, delivering personalised content whatever the channel, location or device. We’ll take a deep dive into the technologies and components of the Acquia platform and explore traditional development methods versus headless or decoupled architectures. We’ll outline the benefits of using modern JS frameworks whilst delivering personalised experiences that capture your customers ‘in the moment’, which ultimately can be measured through analytics…and as your customer data grows, we’ll talk about how this ‘big data’ can be used to drive reporting, customer journeys and the ‘next best action’.
About Simon Chapman: Senior Solutions Architect at Acquia in the UK – Leader in CRM, personalisation, multi-channel marketing and customer experience. Previously delivered successful customer engagement strategies using personalisation, recommendations, and engagement strategies built around commerce for customers such as BMW, Rapha, Sennheiser, The Entertainer and House of Fraser.
Registration on Meetup.com.