Corporate blog opens a window to the company.
Having a blog a company provides an interactive communication channel that combines the corporate communication, customers and other stakeholders into a community. The community provides added value to the company, for example, in test marketing of ideas or getting immediate feedback.

A corporate blog may be an official communication channel, or it can be an opportunity for the company’s employees to produce content to the network.

Blog as a part of the world

Compared to ordinary web sites, blogs interact with each other and other web services in a greater degree. This network effect expedites the information traversal from a blog to other blogs and search engines, thus adding more value to the whole blogging network.

What is a blog?

Blog is a time oriented communication channel:

• Focus in authors
• The blog entries are shown in a chronological order, the newest on top
• Older entries are stored into an archive
• Blog readers may comment entries and refer to them on other blogs
• No entry is removed, and all content is always available
• Blog may have categories that organise the entries
• Blogs provide RSS feeds that can be read with certain browsers and that can be aggregated with other feeds.

Exove Blog

Our blog can be found at www.exove.com/blog/. Check it out!